Marketing extension : a powerful process in 6 steps : “empowering the poor to exploit market opportunities” / Bruno Poitevin, Shamim Hossain.
Material type:
TextLanguage: English Publication details: Bangladesh : Livelihoods, Empowerment & Agroforestry Project (LEAF) ; Swiss Agency for development and Cooperation (SDC), 2006.Description: 33 pages : illustrations, map ; 30 cmSubject(s): LOC classification: - Pamphlet HN690.6. Z9.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Monograph
|
Afghanistan Centre at Kabul University | Pamphlet HN690.6.Z9.P658 2006 (Browse shelf(Opens below)) | Available | 3ACKU000530211 |
Cover title.
“October 2006”.
Spiral bound.
“Livelihoods, Empowerment & Agroforestry Project (LEAF), Bangladesh”—cover page.
Includes bibliographical references.
Contents: Summary—Background—1. Current CBO marking situation—2. Empowering the poor to exploit market opportunities—3. The 6-step Marketing Extension tool (ME)—4. Positive outcomes of the ME tool—5. Critical observations of marketing extension—6. Challenges.
Summary: “The PRSP (Poverty Reduction Strategy Paper) prioritizes the fight against poverty for Bangladesh’s 150 millions inhabitants. Estimates state that half of the rural population live below the poverty line of $1/day. One in five rural households are considered “extreme poor” owning little or no land and assets. Accordingly, the pro poor economic growth issue has been widely studied by development groups. Intercooperation (Swiss International NGO) was financed by the Swiss agency for Development and Cooperation (SDC)…”—(page 7).
English